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Well-intended, many firms miss the mark in an attempt to market their listing inventory on the internet. More than beautiful imagery and evocative subtitles, effective online advertising must be optomized to ensure placement at the top of search engine results for your property address. Nobody cares about second place, second choice, or second page on Google.
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Without an investment in offshore advertising, your multi-million dollar home is at a substantial marketing disadvantage. Only 28% of the world’s millionaires and only 34% of the world’s billionaires are United States citizens. Internationals of substantial net worth are responding to our ads to purchase second luxury homes in Las Vegas.
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Targeted, high-end print advertising complements our online campaign. Take for instance our 32-page wide-format magazine brochure for properties over $2.0MM, complete with floorplans, evocative imagery and inticing verbiage. 5,000 units are mailed to a select audience of domestic and international addresses.
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“Open houses don’t work,” unless executed with purpose and preparation. The Anter Team puts its best foot forward by unveiling a fabulous new listing with the extravagence it deserves. Select brokers, prospective buyers and key members of the community are invited in writing and by phone. Your property remains in the hearts and minds of attendees, likely accomplices in the sale of your property.
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Send ten thousand emails, and expect five inquiries. Call five hundred people, and get fifty responses. In an age where technology has supplanted conventional forms of communication, a phone call carries elevated meaning. Brokers and buyers alike receive an actual phone call to introduce your new listing, with an invitation to view the property in person.
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A prospective buyer is unfortulately none-the-wiser as to your property’s unique and valuable location by viewing the standard front-of-house photograph. The Anter Team is the only real estate listing firm in Nevada to include aerial photography as a standard component for all its million-dollar listings. This telling aerial photograph becomes the primary photo for your listing.
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At the end of the day, real estate brokerage is a business of personal interaction and connectivity. You hire The Anter Team to faithfully represent your brand and the sale of your fine property. At the end of the typical work week, The Anter Team takes the advantage by passing out its business cards and shaking new hands. Our relentless personal communication sells homes.
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Twilight, that magical photographic moment in time, is a period no longer than thirty minutes. It is the art and skill of a professional photographer to take advantage of these precious minutes to capture the essence a luxury property in all its romantic, naturally-lit glory. The Anter Team sends its photgrapher out again until all shots convey the meaning of each space with proper poignancy.
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